Thornton's
Freelance Graphic Design 2011-2014
Thornton's is a gas station unlike most others. They pride themselves in creating a customer service friendly environment. The desire of the business is to be seen as a corner grocery store with a gas station attached. They hope to achieve this by becoming involved in the community. In trying to achieve their goal, they throw many events to entice customers to join their events.
They also greatly value their employees. They have many meetings and special events to keep their employees happy, motivated, and informed. All of these events create the need for advertising and informing both customers and employees.
Freelance Graphic Design 2011-2014
Thornton's is a gas station unlike most others. They pride themselves in creating a customer service friendly environment. The desire of the business is to be seen as a corner grocery store with a gas station attached. They hope to achieve this by becoming involved in the community. In trying to achieve their goal, they throw many events to entice customers to join their events.
They also greatly value their employees. They have many meetings and special events to keep their employees happy, motivated, and informed. All of these events create the need for advertising and informing both customers and employees.
Family Fun Week
The store was only open for threemonths and wanted to create a bigger effect on the community. Theyset some goals for sales and allowed for special events to go onduring spring break of the schools in the areas. For the weeksleading up to the events the posters were on display throughout thestore. The theme was light and fun. There were two real challengesfor this piece and the first was re-inventing the logo with thestores information. The logo (located in the upper right hand corner)was to be present on the poster, but also needed to include theaddress of the store. It also had to not detract from the otherinformation on the poster. This poster was being mass printed onblack and white, so it had to be able to translate to a gray scaleprinter. In order to create a viable logo the white was taken off the“t” and the address and store location was placed under thetraditional logo. The second major challenge of this piece wasorganizing all of the information on the page in a way that waslogical and easy to understand. There were some events that were thesame everyday and some that were different depending on the day. Iset up a box that held all the events and organized the otherinformation around that.
The store was only open for threemonths and wanted to create a bigger effect on the community. Theyset some goals for sales and allowed for special events to go onduring spring break of the schools in the areas. For the weeksleading up to the events the posters were on display throughout thestore. The theme was light and fun. There were two real challengesfor this piece and the first was re-inventing the logo with thestores information. The logo (located in the upper right hand corner)was to be present on the poster, but also needed to include theaddress of the store. It also had to not detract from the otherinformation on the poster. This poster was being mass printed onblack and white, so it had to be able to translate to a gray scaleprinter. In order to create a viable logo the white was taken off the“t” and the address and store location was placed under thetraditional logo. The second major challenge of this piece wasorganizing all of the information on the page in a way that waslogical and easy to understand. There were some events that were thesame everyday and some that were different depending on the day. Iset up a box that held all the events and organized the otherinformation around that.
BHAG
The monster you see here is BHAG (BigHairy Audacious Goal.) He is one of the company's mascots and he isalso currently a coloring page for the children's events. We weregiven a poorly reproduced image of him to work with. I used a scannerand turned him into a vector image and smoothed him out and modifiedhim until he looked like a monster I would like to color. Finally,he was made healthy and whole again and turned into a coloring sheetfor children to use during Family Fun Week.
The monster you see here is BHAG (BigHairy Audacious Goal.) He is one of the company's mascots and he isalso currently a coloring page for the children's events. We weregiven a poorly reproduced image of him to work with. I used a scannerand turned him into a vector image and smoothed him out and modifiedhim until he looked like a monster I would like to color. Finally,he was made healthy and whole again and turned into a coloring sheetfor children to use during Family Fun Week.
Thanksgiving Food Collection
The client was in need of a campaign for a pantry collection The item to sell was the pastries. With the sales goals at 1800 it was a large goal to hit. Luckily the holidays were nearby. I used the "turkey hands" to give a solid image for the cause, and also made it the theme. The donation box had decorated turkey hands made by customers and employees. The turkey above helped to indicate where the store was at in its goal with removable feathers. The store reached well over it's goal within the first 2 weeks.
Ice Cream Tutorial
The ice cream tutorial was created byme so that other employees (who were not present at the demonstration)can clean the ice cream machine. I used a 50's malt shop type(Lobster) for the headings. The interior type all followed along abasic two panel spread with the pictures to the left and theinstructions to the right. The challenge of this piece was being ableto not only demonstrate how to clean the machine without actuallybeing there. Using some basic pictures and simple wording, I was ableto create a successful tutorial.
The ice cream tutorial was created byme so that other employees (who were not present at the demonstration)can clean the ice cream machine. I used a 50's malt shop type(Lobster) for the headings. The interior type all followed along abasic two panel spread with the pictures to the left and theinstructions to the right. The challenge of this piece was being ableto not only demonstrate how to clean the machine without actuallybeing there. Using some basic pictures and simple wording, I was ableto create a successful tutorial.
Fountain Festival
This event was to promote a special ondrinks with special events. Since the event was for the fountainfestival I used the 50's Soda Shop theme and modified the typeface(Lobster) to create a more exaggerated effect. The major challenge ofthis project (besides the one day deadline) was that the event thatwould happen on several days throughout the month. This was also alarge scale flyer. It is over 2 feet in width. In order to not limitthe poster to one date, I had it laminated and we wrote the nextavailable date on the poster with a dry erase marker. This allowedfor not only the events throughout the month-but and further eventsin the future with the same name.
This event was to promote a special ondrinks with special events. Since the event was for the fountainfestival I used the 50's Soda Shop theme and modified the typeface(Lobster) to create a more exaggerated effect. The major challenge ofthis project (besides the one day deadline) was that the event thatwould happen on several days throughout the month. This was also alarge scale flyer. It is over 2 feet in width. In order to not limitthe poster to one date, I had it laminated and we wrote the nextavailable date on the poster with a dry erase marker. This allowedfor not only the events throughout the month-but and further eventsin the future with the same name.
Easter Candy Collection
Thornton's was collection candy for Easter with a goal of 1800 candy bars. The first half of the month was a collection for the Island Lake Easter Egg Hunt, the second half for the Food Pantry. The wooden sign changed based on what the store was collecting for. The goal was to make something colorful and representative of spring, while maintaining a childlike quality to remind adults of the fun of Easter.
Cookie Goal
They company sets goals once a monthfor the stores to sell different products. The store that is capableof beating other stores in their sales goals earns a prize. Thebiggest seller for the Island Lake store is cookies. In order to helppush sales for the store, and to benefit the community at the sametime, the store offered to collect cookies for the local food pantry.In order to track the progress a goal meter was needed. I used awhimsical theme, pattern, and color scheme. I used a large displayfont, then modified it to have the stars in it and created strokesaround the type. This allowed the type to be noticeable even in avery busy image. This attracted the customers to the display andwould inform them of our goals.
They company sets goals once a monthfor the stores to sell different products. The store that is capableof beating other stores in their sales goals earns a prize. Thebiggest seller for the Island Lake store is cookies. In order to helppush sales for the store, and to benefit the community at the sametime, the store offered to collect cookies for the local food pantry.In order to track the progress a goal meter was needed. I used awhimsical theme, pattern, and color scheme. I used a large displayfont, then modified it to have the stars in it and created strokesaround the type. This allowed the type to be noticeable even in avery busy image. This attracted the customers to the display andwould inform them of our goals.
Cookie Party
The party was a celebration for theemployees of the store for successfully reaching their sales goals. Iused the same theme and basic concepts for the cookie goal, so thatthe employees were reminded what they were celebrating for. The typewas a combination of the previously modified display font and “TheWorld Is Mine” an intriguing display font by Dan Polyak.
The party was a celebration for theemployees of the store for successfully reaching their sales goals. Iused the same theme and basic concepts for the cookie goal, so thatthe employees were reminded what they were celebrating for. The typewas a combination of the previously modified display font and “TheWorld Is Mine” an intriguing display font by Dan Polyak.
Easter Candy Collection
This poster was created to help drive candy sales and help the local community. The first collection was in fact for the Island Lake Easter Egg Hunt, and the second half of the month was for the local food pantry-thus the sign changed when the collection changed. I wanted to create something colorful and reminiscent of spring, while maintaining a childlike appeal for adults who remember Easter fondly.
